From just under, and to the left of the steering column, Mitch pulled out this wire with a green chip attached to it.
‘This little thing cuts down my fuel bill by 15%~35% per week’, Mitch said.
It’s called Effuel. And it's a chip that remaps the car’s computer to make everything run more efficiently.
And the best part is, once you install it, it’s totally ‘hands-off’. I can just drive like I normally do, knowing that this little thing is working hard to cut down my gasoline costs.
Mitch stepped on the gas and turned up the air-conditioning till it was like a fridge in there.
"I thought to myself, if a guy with lead foot who loves to leave the AC on all the time can save fuel, maybe I should look into this.”
As soon as he could, Derek snuck off the company table at the trade show and found a quiet corner of the arena. He took out his phone and visited their website.
“At first I wasn’t sure. I studied Chemistry, not Engineering. Would I be able to install this thing?
But the more I read about the product, the more I realized how easy it was to fit. I could do it myself in less than five minutes. And I saw the product comes with an instructional manual.
And at just $39.98, I thought: ‘If this cuts down my fuel costs and helps me do my job better, I’ll make thousands of dollars back. So I ordered it right there, and asked my parents to look out for my delivery.”